The Law Firm Brand Builders Newsletter

Intake Is a Sales Function. Start Treating It Like One.

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with legal intake and sales consultant, Seth Alcozer from Legal Logistics Consulting to discuss intake structure, sales process, and attribution for law firms.

Al Ludwig

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Aug 24, 2026

They Will Forget You in Two Years

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Tim Semelroth, Partner at RSH Legal, to discuss how a background in teaching, a childhood love of the Boy Scouts, and a disciplined referral strategy built one of the strongest brands in the state.

Al Ludwig

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Aug 17, 2026

A Wheelbarrow Full of Cash: Building a Brand That Outlasts You

Al Ludwig talks with Michael DiPasquale of DM Injury Law about rebranding, why 'Mike's Got This' became a bigger asset than his name, and where law firm consolidation is heading.

Al Ludwig

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Aug 10, 2026

From 12% to 50%: How Referrals Become a System

Al Ludwig talks with Cassidy Lewis of Cooper Hurley Injury Lawyers about building predictable referral systems, broadcast TV vs. digital advertising, and the KPIs every legal marketer should track.

Al Ludwig

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Aug 3, 2026