The Law Firm Brand Builders Newsletter

Butts, Not Bots. The Ted DeBettencourt Episode Is Live.

Juvo Leads' Ted DeBettencourt on AI chat failure rates, the human empathy gap in legal intake, and why your leads aren't the problem.

Lindsay Lucas

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Oct 12, 2026

You Don’t Have a Lead Problem.

Ted DeBettencourt of Juvo Leads on the real gap between marketing and intake — and what Google's LSA changes mean for PI firms.

Lindsay Lucas

•

Oct 5, 2026

We’re Live Inside ChatGPT. And the Landscape Just Changed.

ChatGPT just opened legal ads. Here's what changed, why organic is shrinking, and how to plan your 2027 legal marketing budget.

Lindsay Lucas, +1

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Sep 28, 2026

Your Competitors Are Already in ChatGPT. Are You?

ChatGPT just opened paid ads to law firms. Here's what the format looks like and why the first-mover window matters now.

Haley Weigle

•

Sep 21, 2026

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Latest

Butts, Not Bots. The Ted DeBettencourt Episode Is Live.

Lindsay Lucas

•

Oct 12, 2026

You Don’t Have a Lead Problem.

Lindsay Lucas

•

Oct 5, 2026

We’re Live Inside ChatGPT. And the Landscape Just Changed.

Lindsay Lucas, +1

•

Sep 28, 2026

Your Competitors Are Already in ChatGPT. Are You?

Haley Weigle

•

Sep 21, 2026

Same Budget. Better Results. Stop Inheriting Last Year’s Plan.

Haley Weigle

•

Sep 14, 2026

Your Client’s Case Is Settled. They Still Can’t Get Paid.

Al Ludwig

•

Aug 31, 2026

Intake Is a Sales Function. Start Treating It Like One.

Al Ludwig

•

Aug 24, 2026

They Will Forget You in Two Years

Al Ludwig

•

Aug 17, 2026

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